We Can Better.
Other canned food brands are associated with a burnt, metallic taste. This campaign made Chef-mate’s dedication to quality the focus.
To clean up the greasy spoon and put a contemporary twist on American comfort food, the brand’s visual assets were updated to feel crisp, clean-cut and modern.
TEAM:
Creative Director: Dan Stewart
Associate Creative Director and Copywriting: Sharon Kuntz
Associate Creative Director and Art Direction: Matt Greene
Art Direction and Design: Robbie Adams
Design: Kyle Rutherford
Photography: Ralph Smith Studio